The authority behind HRx
Dr. Erick Kaufman, MD
Physician, former medical-school faculty, and founder of Holistically Rx — building care around the root cause, not the lab flag.
The founder
A clinician’s clinician.
Dr. Erick Kaufman was born and raised in Oklahoma City. He earned his medical degree with Honors from the University of Oklahoma School of Medicine in 1992, with additional training spanning Ophthalmology and Internal Medicine, and is board-certified.
After more than a decade in private practice, he returned to academic medicine as an Assistant Professor at the OU College of Medicine, where he led initiatives in clinical quality and patient safety.
That background — academic medicine, a focus on systems and safety, and a refusal to treat patients as a panel of numbers — is the foundation of Holistically Rx. He founded the practice to deliver the attentive, root-cause care a seven-minute appointment can never provide.
Our values
Five convictions, one operating system.
Whole Person Matters
Every plan looks at the whole person and the root cause — never a single lab flag in isolation.
Empowerment Through Knowledge
You understand the “why” behind every recommendation and stay in control of your data.
Integrative First
Medication, nutrition, and lifestyle work together — not in silos.
Transparency Builds Trust
Clear pricing, honest science, and no surprises on your statement.
Compassion Is Key
Care that listens, with a team that stays with you for the long arc.
Credentials & training
The record, in full.
University of Oklahoma School of Medicine
Doctor of Medicine, graduated with Honors, 1992.
Board-certified physician
Credentialed and licensed to practice medicine.
Ophthalmology & Internal Medicine
Additional clinical training across specialties.
Asst. Professor, OU College of Medicine
Led clinical quality-and-safety initiatives; taught the next generation of physicians.
Our medical team
Licensed providers behind every protocol.
Behind every protocol is a board of licensed physicians and specialists — diverse in training, united by one conviction: care should treat the whole person, not just the lab flag.
Mary Pearson
Co-founder, Operations
An experienced entrepreneur and co-founder of Holistically Rx, Mary leads business operations — building the systems and standards that let the medicine stay personal and the practice run with the same care it gives every patient.
Dr. Krasne
M.D.
A board-certified anesthesiologist trained at the University of Miami Miller School of Medicine, Dr. Krasne brings precision and a steady, patient-first calm to telehealth — keeping remote, outpatient care safe, attentive, and accessible from home.
Dr. Niles
M.D., R.N., F.A.C.O.G.
With more than three decades in obstetrics and gynecology, Dr. Niles is a recognized authority on quality care — with a record of global collaboration, research, and leadership that anchors the HRx standard of whole-person medicine.
Dr. Cheryl
M.D.
Pediatric-trained at the University of Illinois at Chicago, Dr. Cheryl was an early telehealth physician and is licensed across nine states. She brings broad clinical range and a deep commitment to the evidence-informed, integrative care at the heart of HRx.
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